Facebook has a new policy that some people may not be aware of. The new policy applies to Facebook Pages. These are pages that business and entities use to promote a place of business an organization or product.
The new policy is: that any photo that is used in the following manner cannot contain any more than 20% of text in the image.
- Promoted Posts
- Application Install Ads
- Timeline Cover Photo for your page
- Or any other Ad or Sponsored Story with placement in the News Feed
All of these items listed above cannot contain more that 20% text in the photo image.
Now this policy does not apply to unpromoted photos (these would be the images or photos that you post or share from your Facebook page). Any photos that you would normally post from your Facebook page can contain any amount of text as long as they sill meet Facebook’s Guidelines for posting images.
Now you may be thinking, how will they ever know? Well, trust me they will! I recently tried to run an advertising campaign that contained minimal text on bottom of the promoted photo and it was declined by Facebook. I had to change the advertisement so that there was less text content and resubmit it to Facebook.
If you are looking for more information about this policy or you would like to see some samples of what Facebook considers acceptable or unacceptable, you can visit the following link on Facebook. https://www.facebook.com/help/468870969814641/
What are your customers looking for?
Do you have enough information on your website?
People visit your website every day looking for information about your business.
What are they looking for? They are looking for answers.
Who are these people? They are potential customers.
Today most people research the web before they do business or make a purchase. They learn as much as they can about the company, product, or service, read online reviews and educate themselves as much as they possibly can before making their decision. So, if potential customers are looking at your website, are they going to find the answers that they are looking for?
Shorten your sales cycle
If potential customers read information on your website and become familiar with your products and services before they contact your business, think of how this could affect your sales cycle. It’s going to shorten it of course and is also going to make closing that sale much easier.
Google loves content
Another great benefit to adding lots of information (content) on your website is that Google loves content. Say for example that you are selling patio stones, and you have lots of information on your website about the installation process and all different types, quality & colours etc… of patio stones. If someone is researching patio stones because they are thinking of having them installed this summer, they are going to Google it.
When they Google it, they may find your website because it contained the search information that they had entered so therefore it appeared in the Google search results. Then they visit your website because it contains all of this helpful & informative content that explains everything about patio stones and the installation process. Now, does this increase the chances that they are going to buy from you? Sure it does, and you haven’t even spoken with them yet. This is taking full advantage of what a small business website is intended for and using it to generate leads, bring customers to your business and increase sales.
The disappointing fact is that most small businesses do not take advantage of this concept. So you may want to have a second look at your website and add lots of content to make sure that your potential customers are going to find the information and answers that they are looking for.
One of the biggest challenges for small businesses today is organization. Most small businesses are understaffed and struggle to complete all of the tasks that are required of them to be profitable and to run their small business efficiently. I know that myself as a small business owner, I find it very challenging not only to stay organized but to also manage my time effectively. Wasted time as a small business owner costs you money. This is why as a small business owner, I am constantly looking for ways to help me run my business more efficiently.
One of the great tools that I have discovered is a free app and software solution called Wunderlist 2. What is Wunderlist 2?
Wunderlist 2 is basically a very powerful task & list organizer. It allows you to create , organize and keep track multiple lists & tasks across multiple devices. It allows you to prioritize each task, add detailed notes and even set reminder e-mails, push notifications and deadlines.
Wunderlist 2 is a cloud based application, so this means that your data syncs across all your devices, allowing you access on the go or whenever or wherever you need it.
Wunderlist 2 also features list sharing capabilities between other users. When one user adds or removes: a new task, list item or notes, the shared list synchronizes across all of the shared users devices. This great feature has endless usage possibilities; everything from sharing project work among co-workers to keeping a grocery list updated between your family members.
You can see more about this great app or sign up free for the online based application at their website https://www.wunderlist.com/ or for your smart devices the apps are available to download for free from both the Android & Apple App Stores.
Did you know that you can have a custom URL for your business or organization Facebook page. This enables you to provide your customers with a Facebook URL that is not only branded to your business, but is easy for them to remember. It’s easy to do and we’re going to show you how to get one.
First and formost, your page will need at least 25 likes on Facebook before you can get your custom Facebook URL. This is to ensure that non-legit Facebook pages do not take up all of the custom Facebook URLs. So if your page does not have 25 likes, share it with your friends and ask them to like it. Everyone has at least 25 friends right?
So you have 25 likes, perfect! Let’s proceed.
Step 1: Go to your Facebook page.
Step 2: Click on the “Edit Page” dropdown at the top of the page. The dropdown menu will then appear. Select “Update Info” from this menu.
Step 3: The third line down you will see “Username”. Click on “Create a username for this page”. It will then take you to a page with the heading “Each Page can have a username”.
Step 4: Make sure that your Page name is visible in the “Page Name” field before proceeding. Type the desired username in the appropiate field and click on “Check Availability”. A pop up box with then appear to tell you if the requested Username is or is not available. Make sure when choosing a username to choose wisley because there are limitations to changing the username once it is chosen. This username will become your Custom Facebook URL. Example: www.facebook.com/username.
Here are some things to remember that Facebook recommends when choosing a customer username.
Several things for you to remember:
- You can only change the username once after you set it for the first time.
- You can’t transfer the ownership of a username to another party.
- You can’t violate anyone else’s trademark rights.
- If you are acquiring a username to sell it in the future (squatting), you will lose it. Usernames may be reclaimed for other unauthorized usages.
Step 5: At the bottom it will then ask you to confirm your choice. Again, please make sure that you review your selections before confirming!
Step 6: Once you click confirm, you will see a new pop up window “Success”, letting you know that you Facebook Page has been give the custom username. It will also give you the link for your new custom Facebook URL for you to direct your fans/customers/friends to visit your Facebook Page.